Set a clear objective
Decide on what you want your advertisement to achieve. This will assist in the creative process and allow you to assess the success of your campaign.

Relate to your customers
Decide on your market target and the best way to win them over. Make believe you are one of them to learn how they relate to things. Use this to judge their tastes. Will your advertisement appeal to them? Is the language used too business-like? Will it tickie their curiosity or fancy?

Learn your target market’s habits
Advertising on the days that your target market gets paid, has more time to read the paper, etc. will make your advertisement more effective.

Be consistent
Although an ad may become boring over time and need adjustments, identifying traits, such as signature templates, font style, or day of the week it is published should be maintained. This keeps your ad fresh, but still makes it identifiable with you or your company.

Judge the results
Evaluate how the results measure againts your goals, whether the ad was placed to boost sales or company profile. Continue using the elements that work and change those that are less effective.