Set a clear objective
Decide on what you want your advertisement to achieve. This will assist in the creative process and allow you to assess the success of your campaign.

Relate to your customers
Decide on your market target and the best way to win them over. Make believe you are one of them to learn how they relate to things. Use this to judge their tastes. Will your advertisement appeal to them? Is the language used too business-like? Will it tickie their curiosity or fancy?

Learn your target market’s habits
Advertising on the days that your target market gets paid, has more time to read the paper, etc. will make your advertisement more effective.

Be consistent
Although an ad may become boring over time and need adjustments, identifying traits, such as signature templates, font style, or day of the week it is published should be maintained. This keeps your ad fresh, but still makes it identifiable with you or your company.

Judge the results
Evaluate how the results measure againts your goals, whether the ad was placed to boost sales or company profile. Continue using the elements that work and change those that are less effective.

The first thing that you need to do when setting up a business is to make a decision on what you want to concentrate. In the other word, what is your business running to do? This question can sometimes be hard to answer. The majority of people do not know how to get started. Actually, you can do something that you like. If you like your business, you will enjoy to hard working and be serious to make your business successful. Although your business based on your interest, people should need it. As a result, your business will be running well since people buy your product. It means you will make a lot of money from your business.

After you decided what your business to run, you begin preparing a realistic business plan. You must stick to your business plan written! The plan will give you the prospective of your business, the objectives to obtain and follow, and the direction you want to take. Your business plan will also make you determine your strengths and weaknesses. This is important for the next steps, do not try to do everything by yourself or do not hesitate to hire someone for tasks that you cannot do that well. For instance, you are not good with numbers. Therefore, you do not waste your time doing your own accounting, but you can find a good accountant to do that. This will also help you to focus on your business. Next, you suppose your business plan as your business road map. You must define exactly where you want to get to with your business and then you can effectively map out your path towards achieving your goals. By creating a detailed business plan, you should cover all options and eventualities and have a clear future vision that will guide you through the rest of the start-up processes.

The next step is action. As the saying goes, planning without action is futile, but action without planning is fatal. It takes guts to act boldly and take whatever risks are necessary to put your vision into practice. In early, you may start small. Instead of immediately trying to open a big business, you can focus on your small business. It will help you to concentrate to your customers. You can call them each personally and mail them your marketing materials. After that, you can be easier to create a business development system because it will support your business, such as a good bookkeeping system to keep track of expenses and revenue, and a customer/client tracking system with a database of customers/client names, addresses, and other useful information.

Finally, a successful business needs time to grow. No business starts making gigantic money in the first day. Consequently, you must be consistent. You must be in this for the long haul. For this reason, patience is very important to the success of your business. It may not be easy at first, but as time goes by you will become comfortable with what you are doing.

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Many people, especially poor people, become unemployed because they dont have an opportunity to get good education. Education becomes an expensive thing because it needs a high cost. Thus, only few people can access it. Actually, the government should make this condition better. They should allocate much more of their budget for education. In fact, the allocation of budget for education is still not much. The government is aware that education is important but their education budget seems to be not focusing on education. The education budget is not enough to develop good education that could be accessed by all people, especially the poor ones. The government has to be responsible for making good education accessible to all people and make sure that each citizen receives good education.

The next problem of education that causes unemployment is the mismatch between the education system and the job requirement. The industries have offered numerous job opportunities but they cant be filled because of the absence of people. The absence of people is not because there are no people that can fill them, but because they dont have the skills and competence required by the jobs. So, the industries will reject them because they dont want people that wont ready to work. For example, the garment industries need some tailors from dressmaking vocational high schools, but there are many high school graduates that dont have the skill in sewing apply it. Then, the job opportunity should be filled by the people that have appropriate education background to support the industries. Indeed, there are many graduates with inappropriate background who want to work in the industries or offices. For example, graduates majoring in agriculture want to work in a bank although they are needed to work in agriculture to support the agriculture improvement.

Besides, the education system, especially the education curriculum, doesnt support students to be entrepreneurs. Students in senior high schools should get lessons about entrepreneurship. Then, in the university, students obtain deeper training about entrepreneurship. But, there is no entrepreneurship curriculum, especially in senior high schools. Furthermore, there is more theory than practice. Students just memorize the lessons without practicing them, including entrepreneurship lesson. Actually, in senior high school or in the university, the entrepreneurship can be practiced in public. For example, students can create a small business, such as selling burger created by them, or creating a unique souvenir from recycled materials. Thus, after they graduate from university, they can be real entrepreneurs. They dont need to apply for a job, but they can create new businesses and give job opportunities to other people.

In brief, the quality of education, especially in the education curriculum must be improved. The education curriculum should consider what the industry needs. Besides, entrepreneurship lesson has to be more in practicing. More to the point, education generalization is also important, so that all people, including the poor ones, can get good education. If the government concern to resolve the education problem above, we can be optimistic that the number of unemployment will decrease gradually.

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